Shopify themes for clothing brands

Most themes look good. This one sells.

Sellout runs your drop or restock, and the cart sells the second piece. $297 once.

40+ stores built · 9 live right now →

Have a store?

Get Sellout · $297

The theme. Instant download.

No store yet?

Build my store

$250, or $125 now / $125 when done

See it live · 6 demos · Compare all 3 themes

Founders I've worked with

Secure checkout · Instant download

40+ stores built. A few of them:

emanius.com

Built on Sellout

Open them. They're real.

Live client stores. Tap one.

emanius.com3-up editorial hero

cireline.storeBundle + size finder on the product page

SPILLWAY · Sellout demoSellout demo · skate brand, drop tabs

cvwya.comSellout · drop hero + shop the look

Every store built on our themes

Stores we've built

Real dashboards

Client stores we built. Dates on every one.

0.5% → 1.7% One store, 7 days vs 7 days. Ads ran both weeks, and a drop also ran in week two, so the theme wasn't the only change. — Switched to Sellout
0.5% → 1.7%
One store, 7 days vs 7 days. Ads ran both weeks, and a drop also ran in week two, so the theme wasn't the only change.
One store's result. Not a promise.

1.77% conversion, +67% Shopify · May 1–23 — 1.77% conversion, +67%
Shopify · May 1–23
Total sales $6,189 · 88 orders

365 orders in February Shopify · Feb 1–28 · orders +88% — 365 orders in February
Shopify · Feb 1–28 · orders +88%
Total sales $39,520 · 31.15K sessions

1.23K orders in 3 months Shopify · Nov 1 – Jan 31 — 1.23K orders in 3 months
Shopify · Nov 1 – Jan 31
Total sales $99,901 · 105.61K sessions

Stores we built and ran ads or content for. Not results from a theme on its own, and not a promise: your numbers depend on your product, traffic and offer.

On real stores

On a real phone

Sellout demo · SOFT HOURS

No drops? Still fits

Soft womenswear. Restocks, new arrivals, gift with purchase.

Sellout demo · Void Saint

Drop night

Countdown, drop tabs, early access.

againsttheoddzshop.com

A cart that upsells

The free gift adds itself. No apps.

cireline.store

Fits anyone

Size finder + bundles.

One theme instead of an app stack

No monthly apps

All of this is built into the theme.

01

Cart upsells

Matching piece in cart

02

Bundles

Buy 2, save

03

Gift tiers

Up to 3 spend thresholds

04

Free-shipping bar

Fills as they add

05

Countdown

Flips live on the minute

06

Password page

Emails before the drop

07

Size finder

Three taps to a size

08

Chat

Answers your FAQs

09

Analytics

Clicks, scroll, add-to-bag

$0 / month in apps

Built into Sellout. Your Shopify plan, shipping, taxes and email tool stay separate.

Pick how you get it

Growing? Get Sellout. One payment, no apps.

Theme only

Sellout

$297

one-time

You install it with a 10-min video.

Countdown + password page
Gift tiers, bundles, free-ship bar
Insights + chat, no apps
Lifetime updates, one store
Included free Launch Kit: checklist, video, 10 prompts

Get Sellout

Most hands-offInstalled + optimized

Sellout, installed

$397

one-time · +$100

We install it and set it up.

Everything in Sellout
Colors, fonts, nav, 25 products
Mobile QA on a real phone
Live in 48h or $100 back
Included free Launch Kit: checklist, video, 10 prompts

Get it installed

Done for you

Store build

$250

one-time · theme included

I build the whole store. $250, or $125 now / $125 when done. Don't like it? Full refund.

Live within 7 days of your logo and photos
Up to 20 products, domain connected
Two rounds of changes
Had a store before? Higher conversion in 30 days, or I rework it free
Included free Launch Kit with every build

See the store build

Smaller budget? Skeleton $199 · Reign $149 · compare all 3 →

One-time payment · Instant download · Themes are final sale once delivered · Installed: live within 48h of your collaborator code, or the $100 comes back

No store yet?

Start here

What a first store costs, in plain words.

Open a Shopify store

Sign up at shopify.com. Shopify bills its own plan, about $39 a month on Basic (less if you pay yearly). That's Shopify, not us.

Pick a theme

A theme is the look and the selling tools that sit on top of your store. Pay once; the download, a 10-minute install video and the Launch Kit land in your email.

Install it, or let us

Upload it yourself with the video. Or pick Installed + optimized (+$100): you add us as a collaborator with a 4-digit code from Shopify, no password needed, and it is live within 48h or the $100 comes back.

Or skip all of it

The $250 store build ($125 to start): send your logo and photos and I build the whole store on Reign or Skeleton, with two rounds of changes. Live within 7 days of your logo and photos. Don't like it? Full refund.

See the $250 store build

Shopify bills its own plan · Our themes are one payment · Questions? DM @sitesbyseth

Who's behind it

I'm Seth. I build every one.

Every theme on this site is mine, and so is every store build. 40+ stores built so far, and the ones above are live. You DM me, not a support desk. Send me your store before you buy and I'll tell you straight which one fits, or if you should wait.

Want to ask other brand owners first? Join the free Discord.

DM @sitesbyseth

Questions

Before you buy

What comes free with every theme?

The Launch Kit: a drop-launch checklist, the 10-min install video and 10 product-photo prompts. Plus the launch playbook, the install docs and lifetime updates. It all arrives the second you check out.

What does the license cover?

One license covers one store, with lifetime updates for it. Running a second store? DM us for a second license.

What does "installed" include?

$100 on any theme. You add us as a collaborator (a 4-digit code from your Shopify settings, under Users; no password, remove us any time) and send your logo and photos. We upload the theme, set colors, fonts and nav, load up to 25 products and check it on a phone. Live in 48h or $100 back.

Can I get a refund?

Per our refund policy, theme sales are final once your download link is delivered, because it's a file you keep. If the link never arrives and we can't get you access, you get a refund.

Picked Installed + optimized? It's live within 48h of your collaborator code, or the $100 comes back. Self-installing and stuck? DM us and we'll help you get it live.

Do updates cost extra?

No. Lifetime updates for the store you licensed it on.

Dawn is free. Why pay?

Dawn gives you a grid and a cart. Countdowns, password pages, gift tiers, bundles and size finders are usually separate monthly apps or a developer job. Our themes build them in for one payment.

Why not just use AI or a $150 theme?

You can. AI or a $150 theme gets you a layout. What it won't have are the calls already made in Sellout's code on live clothing stores:

The free gift adds itself at the spend you set, and comes back out if the cart drops below it, so nobody checks out with a gift they didn't earn.
Gift thresholds follow the shopper's currency if you sell in more than one.
The drop countdown runs on your store's time zone (daylight saving handled), shows each shopper their own local time, and moves through final day, final hour, early access, live and sold out by itself.
The cart suggests a matching piece and skips anything already in the bag or given as a gift.
Sold-out pieces stay on the grid instead of vanishing.

Those are the edge cases you'd otherwise find on drop night. If you'd rather piece it together yourself, Dawn plus apps works too.

Will my apps still work?

Tell us your apps before you buy and we'll check each one. What we can say now:

Email, SMS and pixels (Klaviyo, Postscript, Meta and TikTok pixels) connect to Shopify as app embeds, so they keep running.
Reviews and subscription widgets go on the product page as app blocks, from the theme editor.
Running Rebuy or a size-chart app? Sellout's cart upsell and size finder are blocks you can remove, and gift tiers, the size quiz and chat each switch off in theme settings, so you don't end up with two of the same widget.
What carries over: products, collections, customers, orders, metafields and your reviews live in Shopify, not the theme.

I don't run drops. Is it for me?

Yes. The countdown and drop tabs are optional. Bundles, gift tiers, the size finder and the cart upsell work the same for restocks, new arrivals and gift-with-purchase. Want a soft, light look? Open the SOFT HOURS demo (womenswear, warm neutrals).

Is this a real person?

Yes. I'm Seth. I build these themes and the client stores on this site, and you can DM me at @sitesbyseth. I also run the free Self-Scaled community for clothing brand owners: join the free Discord and ask anything before you buy.

How do I reach you?

DM @sitesbyseth on Instagram, or email support@sitesbyseth.com. You talk to me, not a support desk.

No Shopify store yet?

Yes. A theme sits on top of a Shopify store, so you open the store first at shopify.com. Shopify bills its own plan, about $39 a month on Basic (less if you pay yearly). That's Shopify, not us; the theme has no monthly fee.

Then either upload the theme with the 10-minute video, or pick Installed + optimized and we do it. For that you add us as a collaborator: Shopify gives you a 4-digit code under Settings → Users, so we never need your password, and you can remove us any time.

Want the whole store done for you? That's the $250 store build.

Know a brand that needs this?

Send them our way and get 25% of the sale. DM @sitesbyseth.

License and refunds

Refunds, straight up

Theme sales are final once your download link is delivered, because it's a file you keep. If the link never arrives and we can't get you access, you get a refund.

Picked Installed + optimized? It's live within 48h of your collaborator code, or the $100 comes back.

One license covers one store, with lifetime updates for it.

— Seth

Not sure which one fits?

Send your store link. I'll tell you which fits.